TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company revealed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This development comes amid a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for inferior, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, ranging from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service shared that there are presently over a billion videos on its network identified as made with AI. Overall, more than 100 mn media items are submitted to the service every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of artificial media they see by accessing the content preference feature in the app and selecting AI-made media. Other topics that are already be modified under the tool cover politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s policies mandate creators to tag “realistic” artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth add an “AI-made” watermark to content made using its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This step is intended to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The platform is furthermore establishing a two million dollar awareness program for specialists and organizations to create learning resources about responsible artificial intelligence. This program will assist charitable organizations dedicated to training computer science.
Content Safety Approach
The platform has defended its safety measures, following debate over intentions to lay off numerous review team members in Britain. It is expected to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
